American Red Cross, Charter Oak Chapter :
awareness campaign for "Heroes of Greater Hartford" event
CALL TO ACTION
The American Red Cross, Charter Oak Chapter, needed to increase awareness and participation in their "Heroes of Greater Hartford" event. This yearly special affair, which honors local community heroes, celebrates their contributions at a huge reception. This event, in turn, is also a major source of revenue for the organization, so a successful marketing campaign was essential.
THE WORK
Trimerous began by creating a powerful brand for the event, then applied it consistantly across a myriad of media. Working closely with the organization was also essential, as event materials were being produced up to the date of the event. RESULTS
Now in its fifth year, this program has become the largest fundraising event for the organization. It attracts sell-out audiences and influential speakers such as, Governor Rowland, Geno Auriemma, Suzie Whaley, Richard Blumenthal, and more. All this for a great cause - to celebrate these local heroes! Other chapters of the Red Cross across the country have adopted the program and utilized the branding efforts of Trimerous to make their own programs a huge success.
Trimerous is proud to donate all the design work to the Red Cross.
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- Event logo
- Event posters
- Event nomination forms and mailers
- Invitation sand donation cards
- Event program
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