We start by doing thorough research into your company to learn all the ins and outs of your business through ongoing communication with you, your staff and your clients. Then, we assess your business goals, competitors, target audiences, and design requirements.
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Next, is the creation of your visual brand identity. This pinpoints the elements of the brand, including concept, imagery, palette and fonts, and provides detailed guidelines for implementing Web content and functionality, information architecture, interactive experience, and marketing collateral.
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Finally, we produce and create the print, interactive and web components. For Web site projects, this includes coding, integrating technology, adding content, and performing quality assurance and usability testing. For print projects, we'll coordinate photographers, writers, illustrators, production houses, and printers when we need them.
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